6 reasons why your business needs a website

Can your customers find your business online? The Visuweb Studio shares you 6 reasons why your business needs a website, and how it can propel your online success.

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1. Making your business more credible

Have you ever tried to find a company's website to get information and find out that it doesn't have any? How did that change your perception of them?

Let's be realistic. Even if you are a legitimate and successfully operating business, not having a website is a sure-fire strategy for losing potential customers.

And for good reason, people want to know that they can trust you. Setting up a website shows that you are a professional, who has invested time and money in your business.

How are you going to create a good first impression if your customers can't find you on the internet?

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2. Facing the competition

Having a successful website gives you a good chance to compete with your direct competitors! When an optimized website is created, it can rank higher and be in the right place at the right time.

Not only does it give you a place to sell your products or services, but it also allows you to reach a larger audience (so more potential customers). And, perhaps more importantly, it allows you to compete with other industry giants, even if they have significantly more resources than you.

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3. Increase your chances of getting leads

If you're not getting enough leads, it's time to ask yourself the right questions.  

Make the most of lead magnets, email signup forms, and opt-ins whenever possible. Obtaining them through your own website, instead of a third-party application, gives you trackable data that offers valuable information to use in your marketing strategy. And that community that you have on social networks? It's time to start converting them using your website!

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4. Saves you time on customer service

Imagine if your customers had to call or email you for every question they have about your product/service?

You would never take a break... If you miss a call or forget to reply to an email? It's hurting your customer service.

Luckily, you can list all the information your potential customers need on your website. FAQs, prices, location and opening hours. Anything they could need.

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5. Keep people informed

Having a website is an asset to keep your customers/leads up to date with your new offers, new promotions...

It's available to everyone, doesn't require a social media account, and it's available 24/7 no matter where you are.

And every time a customer visits your website to check for updates, you have another chance to convert them. It's a win-win.

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6. Generate traffic to your site

When we talk about websites, we have to talk about SEO.

Without a website, you have no way of optimizing your ranking in search engine results. And that's a problem.

In a competitive/saturated market, using SEO is your best option for generating organic traffic to your site.

It is simple. By using prioritized content on your web pages and SEO-optimized blog posts, you can improve Google rankings. Just make sure you have an SEO strategy in place!

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Do you want to improve your online presence?

The first step is to build your website! If you don't have the skills in creating websites, or if you simply don't have the time, Visuweb Studio can help.

We build websites on Webflow to propel your online success, combining award-winning design with a sales strategy.

So what are you waiting for? Book a call today.