How do you create a blog that attracts customers to your business?

One of the most effective ways to generate organic traffic to your website is to create an optimized and constantly updated blog. However, this strategy goes beyond sharing quality content. There are some things you can add to your blog that will provide a better experience for your user and that will allow you to convert.

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Excerpt from the article at the beginning of the article

Blog snippets give your readers a taste of the blog post they're about to read.

If you can't get your visitor's attention right away, they may never scroll to see the rest of your content. So give them a glimpse of what to expect by adding a useful snippet of content that's immediately visible. This text will arouse the interest of readers and encourage them to continue reading the article. Besides the user experience, the article snippet significantly improves the ranking of your article because Google prefers content at the top of the page.

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‍Breadcrumb's thread

Breadcrumb is an additional navigation element that helps users understand where they are in the overall content of a website. This feature offers them easy navigation through your blog for example. This allows readers to quickly move around the site. Breadcrumb also helps your best friend Google index your website more easily and quickly.

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Summary visible at the beginning of the article

For all types of articles on a blog, adding a table of contents, summary or even table of content in English is vital. Visitors to your website like it when the content is clear, they like to quickly navigate the website. If they don't see what they're looking for right away, they can move on. The summary allows readers to immediately see the main titles of the article. If something catches their eye, they can navigate directly to it. As a tip, add a link that starts from the summary and leads back to the section in question. 🤫

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Include publication date and estimated reading time

Both the date and the “estimated” reading time can contribute to reader engagement, increased time spent on your site, and reduced bounce rate. If you're updating your blog content, you want users to know it right away. So make sure that the publication date is at the top of your articles. Also include the estimated reading time. Studies have shown that indicating the estimated reading time decreases the Bounce Rate and increases the time the reader spends on the website. So think about it.

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Call to action (CTA)

The purpose of a call to action, or CTA, is to guide the reader of your article towards a specific objective. In our case, for example, it would be for the visitor to come and book a call with our agency to create or optimize their website. But it can also be registering for a free trial or a newsletter... It is essential to put a CTA, preferably sticky, to increase the number of commitments and conversions.

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Optimize SEO

There are several elements to take into account in order to optimize the SEO of your blog post:

• Write an adequate and optimized meta description: The “meta description” is the name given to the short snippet that Google displays on its results pages about the content of a page. If you don't include an appropriate meta description, Google will choose what it considers to be relevant text... By adding a meta description, you can therefore control what users will see when your site/article appears in the search results. This can improve your conversion rate.
• Writing relevant and targeted content (analysis of competition, keywords, etc.)
• Add item schema
• Optimize the alt texts of your images

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Add a progress bar

By scrolling up and down on the page you are on, you can see a yellow horizontal bar that scrolls as you scroll. This is called a progress bar. Not many people think about this element, and yet it is very important. It encourages the readers of your article to continue reading your content, you should give them all the tools possible to help them. Progress bars allow readers to know how far they have already scrolled and what they have left to read. This type of element is proven to keep your website visitors interested and engaged.

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Cross-Post (list other items)

“Cross-Post”, i.e. including links to other blog articles on your website, allows you to create a solid internal network that allows the optimization of your website on search engines. You can place it on the side of your article in a sticky way, or at the end of the article.

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Add sticky share buttons

When visitors to your website share your content, you get free “advertising” and increased traffic. So make it as easy as possible for users to share your content. Share buttons allow readers to share your content without leaving your website. By putting them “sticky”, they have the added advantage of always being present on the screen to remind the user to share the content, regardless of where it is on the page.

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Visuweb Studio can help you!

If you are looking for help optimizing your website, Visuweb Studio can help you! Contact us to find out more about our process and how we can help.