Why your website isn't converting: the most common mistakes

If you own a business, you already know how important your online presence is. EVERYTHING on your website, from your SEO to your content and design, should be in harmony to attract potential customers to your business. But attracting potential leads to your site is just the beginning. Retaining them and transforming them from visitors to customers is the real challenge.

If you've laid the groundwork but are struggling to convert at the crucial moment, let's look at some common mistakes your site could make, as well as some easy ways to fix them. Tired of losing potential customers? So keep reading!

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Slow load time

A study revealed that 1 in 4 visitors will leave a site that takes more than 4 seconds to load. A mere 1-second delay can reduce customer satisfaction by 16%. The good news is that these numbers can easily be reversed when customers interact with a successful website. Prioritize a high quality accommodation and make sure your pages are optimized. That means:

• No coding errors,
• No outdated WordPress plugins
• No images larger than 1MB.

Finally, don't forget to test the speed of your website regularly to make sure it's working as expected via PageSpeed Insights from Google.

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No call to action (CTA)

Do customers know what to do once they find your website? Have you made sure they're headed in the right direction? Otherwise, you are likely to leave money on the table for your competitors. Use buttons, guidelines, and strategic language to provide a clear call to action for your potential customers. Our article”How do you create blogs that attract customers to your business?“may be of interest to you.

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Lack of testimonials/social proof

Social proof is the secret ingredient that will encourage a visitor to take action. Even if they have the budget and the money in hand, ready to buy, a lack of trust can deter them. So how can you avoid that? Using well-designed testimonials throughout the customer journey helps address any hesitation they may have. Humans value the opinions of others, so once we know that a business is trustworthy, we are more likely to buy.

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A non-responsive site

With 60% of traffic coming from phones today, this shouldn't be a secondary thought about your website. Poor mobile optimization will affect your conversion rate and your search engine optimization (SEO) performance. But it's a simple fix to make. Remember to check your site regularly on mobile to make sure you are happy with the user experience!

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A presence of broken links

We can't stress the importance of this one more... Test your links !!! Especially if you use third-party sites or applications that may have changed since you last visited. Landing on an error page while trying to navigate your site does not give a good image and does not create trust with your users. Regularly auditing your links is good for your conversion rate, your natural referencing (SEO) and creates a better user experience. Need to check for broken links on your site? Go to your Google Search Console and explore your site, then find and fix errors if needed. At Visuweb Studio, we also use this tool https://www.brokenlinkcheck.com/.

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Insufficient security

Your customers expect a secure and private online experience when they use your website. If you don't provide this, you could put your site visitors at risk. That's why we think the use of HTTPS is a must. Protecting your website and customers with an SSL certificate allows for an encrypted connection and keeps information and connections secure.

We recommend Webflow for this reason - SSL certification is included in the “Standard” plan.

Need a boost to optimize your conversion rate? Hire the Visuweb Studio!

Book a discovery call now.