We met Maureen, founder of Pep's, at an event organized by the CCI. The feeling passed instantly. When we discovered his project to connect individuals to rent or share parking spaces, we immediately saw the potential.

At the time, Pep's was using a Wix website which was suffering from numerous technical and UX blockages:

• Very limited web performance (slow loading, poor SEO structure)
• Aging design, unengaging and lacking in reinsurance
• Non-responsive site, therefore difficult to use on mobile
• User journey not optimized for conversion

The objective: Starting off on a good footing, with a professional, modern website designed to convince.

Here are the objectives set together with Maureen to make this site a real growth driver:

→ Completely rethink the design to establish the credibility of Pep's
→ Improve the structure of the site to boost SEO performance
→ Optimize the user journey to generate more registrations and conversions
→ Ensure smooth navigation on all devices (mobile, tablet, desktop)
→ Strengthen the elements of reinsurance and social proof

To address these challenges, we completely redesigned the Pep’s website with a clear focus on user experience, SEO performance and autonomy:

✅ A new design built on trust and clarity

• Full redesign of the interface with a modern and reassuring visual identity
• Structured navigation to highlight key benefits and guide users smoothly
• Creation of reassurance zones (customer reviews, key stats, 3-step process) to remove friction and boost conversions

✅ 100% optimized Webflow development

• High-performance site with reduced loading times, SEO-friendly architecture, and full responsiveness
• Integration of best SEO practices: semantic markup, content prioritization, optimized internal linking
• Fast deployment while ensuring flawless quality

✅ Full support and autonomy for the team

• Webflow training for Maureen and her team to independently manage the site
• Strategic advice on continuous content optimization for long-term SEO impact

The new Pep’s website now meets all the requirements of a growth-focused digital platform:

→ A professional and engaging website, inspiring trust from the very first visit
→ A conversion-oriented user journey, already showing an improved registration rate
→ Total autonomy for the team, now fully independent from technical constraints

Pep’s now has a digital platform ready to support its national growth, reflecting both the founder’s vision and the project’s human-centered mission.