We met Maureen, founder of Pep's, at an event organized by the CCI. The feeling passed instantly. When we discovered his project to connect individuals to rent or share parking spaces, we immediately saw the potential.

At the time, Pep's was using a Wix website which was suffering from numerous technical and UX blockages:

• Very limited web performance (slow loading, poor SEO structure)
• Aging design, unengaging and lacking in reinsurance
• Non-responsive site, therefore difficult to use on mobile
• User journey not optimized for conversion

The objective: Starting off on a good footing, with a professional, modern website designed to convince.

Objectives

Here are the objectives set together with Maureen to make this site a real growth driver:

→ Completely rethink the design to establish the credibility of Pep's
→ Improve the structure of the site to boost SEO performance
→ Optimize the user journey to generate more registrations and conversions
→ Ensure smooth navigation on all devices (mobile, tablet, desktop)
→ Strengthen the elements of reinsurance and social proof

We have thoroughly redesigned the Pep's website to meet these challenges.

✅ A new design focused on trust and clarity

• Total redesign of the interface, with a more modern and reassuring graphic universe
• Page structure designed for streamline navigation and highlight the key benefits
• Creation of reinsurance zones (opinions, statistics, operation in 3 steps) to remove the obstacles to conversion

✅ 100% optimized development on Webflow

• High-performance site (reduced loading time, SEO-friendly structure, complete responsive design)
• Integration of best SEO practices: clear markup, prioritization of content, optimized internal links
• Fast deployment while ensuring impeccable quality

✅ Full support for getting started

• Webflow training to allow Maureen and her team to manage the site independently
• Tips on continuous content optimization to improve SEO

The new Pep's website ticks all the boxes for a successful redesign:

• A professional and engaging website, which inspires confidence from the first visit
• A fluid and conversion-oriented user journey, with a conversion rate that is already increasing
• Complete autonomy for the team, now able to manage the site without technical dependence

Pep's now has a website ready to support its national development, while reflecting the human and accessible vision carried out by its founder.