Mailers, a marketing agency specializing in email strategies via Klaviyo, as part of its rebranding, identified the need to transpose its new identity on their landing page in order to better reflect its expertise and its positioning on the market.

The aim of the project was to meet the specific needs of Mailers with the following objectives:

→ Create a modern and impacting landing page, reflecting their expertise and added value.

→ Integrate dynamic CMS collections for adaptable and evolving content.

→ Optimize the page to maximize the conversion of visitors into qualified prospects.

To achieve these objectives, we followed a precise and collaborative methodology:

→ Redesign of the landing page : A custom design created via Figma, highlighting Mailers' unique expertise in email marketing.

→ Conversion-based approach : Strategic addition of calls to action, intuitive navigation, and a clear structure to guide users every step of the way.

→ Advanced CMS integration : Development of five CMS collections for agile content management, allowing Mailers to update their page easily.

→ Continuous optimization : Implementation of best SEO and UX practices to improve the visibility and overall performance of the page.

The Visuweb Studio delivered a landing page that was perfectly aligned with Mailers' vision and goals. Thanks to a conversion-oriented approach, this new page now allows them to effectively transform their traffic into qualified leads, while showcasing their expertise in email marketing.