Uplye Is a training organization which offers learning paths around the skills of tomorrow: video, no-code, artificial intelligence, professional development. Aimed at individuals, businesses and educational institutions, Uplye is distinguished by a concrete, engaging pedagogy, and focused on the reality of the field.

Launched in 2024, the project had a clear internal universe, initial content in production and a nascent community.
But until then, no website was online to centralize the offer, welcome visitors, or support future marketing campaigns. It therefore became urgent to create a structuring site, capable of conveying the vision of the project and generating the first leads.

Our mission was to design a complete Webflow site, aligned with the brand identity and designed to:

• Clarifying the training offer according to the four key areas
• Structure user journeys according to profiles: individuals, businesses, schools
• Highlight the human, concrete and innovative dimension of the project
• Integrate conversion mechanics from the first version
• Create an evolving base for future content (blog, quiz, videos...)

All with a requirement of premium design, of mobile performance, and of a easy grip for the internal team.

1. UX design & course structuring

We started the project with a UX modeling phase, focused on readability, mobile accessibility and information clarity.

• Prioritization of content: promise, problems, training universe, target audiences, testimonies
• Seamless navigation, with anchors, regular CTAs and dedicated landing pages
• Integration of a VSL (presentation video) on the home page to embody the project
• Different paths according to audiences: individuals, businesses, universities

Each page has been designed as a lever for engagement: simple, convincing, without unnecessary overload.

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2. Art direction & UI design

We designed a simple, modern and warm interface, just like the founding team.

• Dynamic and contrasting colors to differentiate training environments
• Readable fonts, with a strong visual hierarchy
• Ventilated sections for easy mobile reading
• Integration of pictograms, testimonies, logos and proof points

The design was applied throughout the site with a modular logic to simplify future evolutions.

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3. Webflow development & autonomy

The site has been fully integrated on Webflow, with a concern for performance and maintainability.

• Responsive development optimized for all devices
• Solid technical SEO (tags, hierarchy, load times)
• CMS for blog posts, quizzes, testimonials
• Forms connected to the internal marketing stack
• Getting started tutorials to ensure total team autonomy

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4. Implementation of the first conversion levers

We have integrated simple but effective mechanisms to generate commitment from the first visits:

• VSL + CTA in Hero section
• Interactive quiz at the bottom of the page with lead generation
• Smart forms connected to the right audiences
• Occasional pop-up with lead magnet download
• SEO optimized blog posts to fuel organic traffic

The Uplye site is now online and plays a central role in the development of the brand:

• It centralizes all training offers in a clear and legible navigation
• It reinforces the credibility of the project with external visitors (partners, prospects, future learners)
• It allows the team to generate their first leads via quizzes, forms, and Meta campaigns
• It provides a solid foundation for content strategy and future developments.