Uplye is a training organization that builds learning paths around the skills of tomorrow: video, no-code, artificial intelligence, and professional development.
Designed for individuals, businesses, and educational institutions, Uplye stands out for its hands-on, engaging pedagogy focused on real-world application.

Launched in 2024, the project already had a clear vision, initial content in production, and a growing community.
But with no website online to centralize the offer, welcome visitors, or support marketing campaigns, it became urgent to create a structuring site—capable of conveying the project’s vision and generating its first leads.

Our mission: design and develop a complete Webflow site, aligned with the brand identity and built to:

• Clarify the training offer across the four key areas
• Structure user journeys by profile: individuals, businesses, schools
• Highlight the human, practical, and innovative aspects of the project
• Integrate conversion mechanics from the very first version
• Lay the foundation for future evolutions (blog, quizzes, videos, etc.)

All with the requirement of a premium design, high mobile performance, and an easy-to-manage platform for the internal team.

1. UX design & course structuring

We began with a UX modeling phase focused on readability, mobile-first accessibility, and content clarity.

• Prioritized content: promises, pain points, training paths, target audiences, testimonials
• Seamless navigation with anchors, strategic CTAs, and dedicated landing pages
• VSL (video presentation) integrated on the homepage to embody the project
• Tailored paths for each audience: individuals, businesses, schools

Each page was crafted as a lever for engagement: simple, convincing, and free of unnecessary clutter.

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2. Art direction & UI design

We created a modern, warm, and professional interface that reflects the spirit of the founding team.

• Dynamic and contrasting colors to differentiate training areas
• Readable typography with a strong visual hierarchy
• Airy layouts for comfortable mobile reading
• Pictograms, testimonials, and proof points integrated to strengthen credibility

The design was built with a modular logic, ensuring consistency and simplifying future evolutions.

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3. Webflow development & autonomy

The entire site was developed on Webflow, with a focus on performance, SEO, and long-term autonomy.

• Fully responsive development across all devices
• Technical SEO optimization (tags, structure, load speed)
• CMS for blog posts, quizzes, and testimonials
• Integrated forms connected to the internal marketing stack
• Getting-started tutorials to guarantee total autonomy for the internal team

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4. Implementation of the first conversion levers

We implemented simple but high-impact mechanisms to drive engagement from the very first visits:

• Hero section with VSL + CTA to capture attention immediately
• Interactive quiz at the bottom of the page for lead generation
• Smart forms tailored to each audience segment
• Occasional pop-ups with lead magnet downloads
• SEO-optimized blog posts to fuel long-term organic growth

The new Uplye site is now live and plays a central role in the brand’s growth:

• All training offers centralized within a clear, structured navigation
• Enhanced credibility with external stakeholders (partners, prospects, learners)
• First leads generated through quizzes, forms, and Meta Ads campaigns
• Solid foundation for content strategy and future developments

A site that combines clarity, performance, and scalability, fully aligned with Uplye’s mission to train the next generation.