SynergAI is an innovative company specialized in artificial intelligence applied to business problems. Their mission: to enable businesses to gain in efficiency, productivity and impact thanks to an AI that is well integrated into their business processes.

The structure of SynergAI is based on two complementary poles :

1. The “Customized AI Solutions” division : dedicated to the strategic support of managers and their teams in the concrete implementation of AI (audit, use cases, automation, productivity, etc.)
2. The “Academy” division : an online training space that offers educational resources, training courses and workshops to develop AI skills independently

With a strong identity but a non-existent site, SynergAI needed a structuring digital tool for:

• Clarifying its positioning with its B2B targets
• Present its two poles in a legible way
• Give credibility to your approach through high-end design
• Offer a smooth, professional and engaging experience

The challenge of the project was twofold:
Create a clear, efficient and elegant site to support the commercial development of the company
Structuring the two divisions (Solutions and Academy) while ensuring overall coherence

Our concrete goals:

• Position SynergAI as an expert and legitimate player in the AI market
• Clarify offers and paths according to user profiles (managers, business teams, learners)
• Create a first showcase for the Academy, in preparation for its future developments
• Integrate strong reinsurance elements (customer logos, testimonies, concrete cases)
• Offer a site that can be easily managed, without technical dependence

1. Strategic framework & UX structuring

We started with a thorough scoping phase with the founder, to understand the targets, the offers, the recurring objections and the expectations in terms of positioning.

This phase made it possible to:

• Structure the site into two clear areas, accessible as soon as you arrive on the home page
• Create a logical and fluid journey for each type of user
• Define a short, conversion-oriented navigation: Home, AI Solutions, AI Solutions, Academy, Customer Cases, About, Contact

‍

2. Creation of the visual identity & UI design

Even before moving on to integration, we designed the entire visual identity of SynergAI, to lay a solid and coherent foundation for their digital brand.

• Creation of logo and its graphics system
• Definition of color palette primary and secondary
• Typographic choices and hierarchy of styles
• Declination of a visual universe simple, professional, and in line with SynergAI's tech ambitions

We then imagined a custom UI design, structured, legible, and aligned with this freshly created identity:

• Custom illustrations and AI icons to explain complex concepts
• Modular visual organization to make content breathe and guide reading
• Differentiated visual codification between the “Solutions” division and the “Academy” division, while maintaining overall coherence

‍

3. Webflow & performance development

We integrated the entire site on Webflow, to guarantee fast, efficient delivery and 100% manageable by the customer.

• Responsive design optimized for mobile and tablet
• Controlled loading speed
• Optimized technical SEO (tags, hierarchy, attributes, etc.)
• Integration of a lightweight CMS for customer cases and future educational content

Soft animations and appearance effects enrich the experience without affecting readability.

The SynergAI site is now online, and has made it possible to:

• Clearly structure the two areas of activity, with content adapted to each target
• Strengthen the credibility of the company, with a professional, fluid and engaging site
• Serve as a support for prospecting, with pages designed to convert and reassure
• Preparing for the future development of the Academy, thanks to a modular and scalable base