SynergAI is an innovative company specializing in artificial intelligence applied to business challenges. Their mission: help organizations gain efficiency, productivity, and impact by seamlessly integrating AI into their processes.

SynergAI is structured around two complementary divisions:

1. Customized AI Solutions – dedicated to supporting managers and teams with the concrete implementation of AI (audits, use cases, automation, productivity, etc.).
2. Academy – an online training space offering resources, courses, and workshops to help professionals independently develop their AI skills.

With a strong identity but no existing website, SynergAI needed a structuring digital platform to:

• Clarify its positioning with B2B audiences
• Present both divisions clearly
• Strengthen credibility through premium design
• Deliver a smooth, professional, and engaging user experience

The project had a dual challenge:

• Build a clear, efficient, and elegant site to support SynergAI’s commercial development
• Structure both divisions (Solutions and Academy) within a consistent and coherent framework

Concrete objectives:

• Position SynergAI as an expert and trusted player in the AI market
• Clarify offers and pathways for different user profiles (managers, business teams, learners)
• Create a strong showcase for the Academy to support its future growth
• Integrate social proof (logos, testimonials, case studies) to reinforce trust
• Deliver a site that can be easily managed, without technical dependency

1. Strategic framework & UX structuring

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We began with a thorough scoping phase alongside the founder to understand targets, offers, recurring objections, and positioning expectations.
This step allowed us to:

• Structure the site into two clear sections, immediately accessible from the homepage
• Create a logical and fluid journey for each user type
• Define a short, conversion-focused navigation: Home, AI Solutions, Academy, Customer Cases, About, Contact

2. Visual identity & UI design

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Before development, we designed SynergAI’s entire visual identity, establishing a solid and coherent brand foundation.

• Creation of the logo and its graphic system
• Definition of the color palette (primary & secondary)
• Typography choices and hierarchy of styles
• Development of a visual universe that is simple, professional, and aligned with SynergAI’s ambitions

We then created a custom UI design, structured, legible, and consistent with this new identity:

• Custom illustrations and AI icons to explain complex concepts
• Modular visual organization for better readability
• Clear visual distinction between the “Solutions” and “Academy” divisions, ensuring overall coherence

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3. Webflow & performance development

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The entire site was integrated on Webflow, ensuring fast delivery and total autonomy for the client:

• Responsive design optimized for mobile and tablet
• Controlled loading speed
• Optimized technical SEO (tags, hierarchy, attributes, etc.)
• Lightweight CMS for customer cases and future Academy content

Subtle animations and effects enrich the browsing experience without compromising readability.

The SynergAI website is now live, delivering key benefits:

• Clear structuring of the two divisions, with tailored content for each target audience
• Stronger brand credibility with a professional, fluid, and engaging site
• A powerful tool for prospecting, with pages built to convert and reassure
• A scalable foundation for future Academy development, ready to grow as needs evolve