Tucaya MICE operates in a market where credibility and the ability to project a premium experience are decisive from the very first touchpoints.

The existing website did not fully showcase the richness of the MICE offering or the operational expertise behind the destinations.
Navigation lacked fluidity, the messaging was not sufficiently structured, and the overall experience did not reflect the level of service expected by an international corporate audience.

The challenge was therefore to design a website capable of reassuring prospects, projecting exceptional experiences, and effectively supporting Tucaya MICE’s B2B growth strategy.

The primary objective was to transform the website into a true credibility and commercial projection lever.

This involved in particular:

• modernizing Tucaya MICE’s digital presence through a more fluid and contemporary experience,
• clarifying the MICE offering and the agency’s areas of expertise,
• facilitating reading and understanding for high-expectation B2B decision-makers.

The website also needed to become a scalable tool, capable of supporting the development of new destinations, new event formats, and the international growth of the business.

We supported Tucaya MICE with a comprehensive approach focused on user experience and commercial performance.

The project began with a strategic reflection on B2B target audiences, their expectations, and their decision-making criteria. This phase allowed us to redesign the site architecture to offer clearer, more logical, and conversion-oriented user journeys.

A redesign of the brand expression through the website was then carried out, with the objective of modernizing Tucaya MICE’s image without altering its existing brand identity.
The work focused on visual hierarchy, content readability, reading rhythms, and navigation fluidity in order to reinforce the brand’s premium perception on screen.

An in-depth editorial effort helped structure a clear and inspiring narrative, highlighting on-the-ground expertise, logistical mastery, and Tucaya MICE’s bespoke approach.

Finally, the website was designed as a scalable platform, built to adapt easily to future needs and to sustainably support the brand’s international B2B strategy.

Tucaya MICE’s new website now delivers a digital experience fully aligned with the brand’s promise.

The brand’s image has been modernized through a website that is more fluid, more readable, and better structured, in line with the expectations of an international B2B audience.
The messaging is clearer, more reassuring, and more closely aligned with decision-makers’ priorities, making the offering easier to understand and encouraging qualified inquiries.

Today, the website serves as a true commercial development tool, capable of:

• strengthening brand credibility,
• improving lead quality,
• and sustainably supporting Tucaya MICE’s growth and international visibility.